Monday, 7 November 2011

The Kings Speech.

Newspaper & Magazine Reviews.
As soon as you begin to search for  newspaper reviews for 'The Kings Speech' the type of newspapers that immediately appear are those of a more intelectual opinion. Tabloid papers are not initially apparent though well-known names such as 'The Guardian' and 'The Observer' are first to appear.


Surprisingly the comments on the Guardian review (http://www.guardian.co.uk/film/2011/jan/06/the-kings-speech-review) are mainly those of a negative nature although the film is highly praised in other areas, it seems as though the many (stereotypically) middle class readers were not impressed with what they had read but despite the negativity, some users of the site did say they would go on to see the film.


Box Office Statistics.
On the opening weekend of 'The Kings Speech' it made $355,450. The worldwide gross came to the total of $405,518,661.


Social Networking Sites.
Social Networking sites play a major part of promotion for films like this. Official 'like' pages and groups were made on Facebook in honor of the film in the days running up to the release date, informing potentional target audiences on upcoming dates and exclusive information.




Youtube Posts & Comments.
A two minute official trailer on youtube for the film has recieved 1,074,223 views and 1,755 comments in response. The top comment is one of a very positive nature which reads 'great movie for people with real taste!!'  
The trailer also has a whopping 1,852 'likes' in comparison to the 62 dislikes. Youtube is a way for fans & potential target audiences to voice their opinions in different forms. The is also an option to post a video response to the clip.

Certificate.
Initially, 'The Kings Speech' was given a 12 from the BBFC. Although, it was then rated a 15, due the amount of swearing from Colin Firth. Critics to this decision argued that the swearing was not used in a aggressive way but in a theraputic manner, so the film went back to its original rating - 12.



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